Company History


Company History

Originally founded as Jubilee Corporation, Steel Canada’s humble beginnings commensed in 1962 when the father and son team of Pyarali Jassani (Vice President) and Feroz Jassani (President & CEO) came together to realize their dream of starting a family business.

Pyarali and Feroz worked side by side for years, primarily trading secondary steel products in their hometown of Karachi, Pakistan, and eventually across Asia.

After a brief tour of the United States and Canada, Pyarali and Feroz fell in love with the city of Toronto and made the bold decision to close shop in Karachi & venture out to Canada in 1982 and rebrand their company to Steel Canada Limited (SCL).

Courage, imagination and vision were the key elements in SCL’s strategy for success and its sustainable growth over the years.

Steel Canada Roofing and Siding is the associate company of Steel Canada Limited. Your one-stop shop for all your roofing needs. Offering a diverse portfolio of products including, steel roof shingles, tiles, roofing trims, flashings, siding, coils, and

  • 1982 : Opened first office in Toronto
  • 1983 : Established HQ in Mississauga
  • 1988 : Revolutionized industry by pioneering steel exports in container shipments
  • 1990 : Recognized member of Mississauga Board of Trade (MBT)
  • 1993 : Established vertically integrated freight forwarding, Crown Freight Forwarders (CFF)
  • 1996 : Entered custom-processing and value added market
  • 2000 : Incorporated Pioneer Steel Limited (PSL)
  • 2000 : Recognized for 10 years in good standing with MBT
  • 2007 : Entered scrap metal market
  • 2009 : Established Steel Canada Resources Limited (SCRL)
  • 2010 : Recognized for 20 years in good standing with MBT
  • 2012 : SCL’s 30th anniversary!!